NORMA for Agents and Platforms

The only ad inventory tied to a user's
active financial stake in a live game.

12–18% CTR. Second-price Vickrey auction. Fully programmable via MCP and REST API.

Connect via MCP View API Reference Download adagents.json

Why NORMA is different

	NORMA	Social / Display
Ad unit	Push notification, moment-triggered	Banner / feed interruption
When it fires	User's bet is live and at risk	Whenever the algorithm decides
Typical CTR	12–18%	0.05–0.2%
Audience signal	Active wager / prediction position	Inferred interest
Pricing	Second-price Vickrey, transparent floors	Opaque, algorithm-controlled

Moment type inventory

11 moment types across NCAA basketball, NBA, NFL, and MLB. Each triggers only when the user has relevant financial exposure.

Moment	When it fires	Floor CPM	Historical CTR
Bet Resolved	User's wager settles	$0.50	9–15%
Prediction Resolved	Prediction market position resolves	$0.60	11–17%
Overtime	Game enters overtime	$0.40	12–18%
Close Game	1-possession game in final minutes	$0.35	7–13%
Spread Alert	Score crosses user's spread line	$0.30	6–10%
Moneyline Alert	Moneyline bet momentum shift	$0.30	5–9%
Total Alert	Over/under bet at decision point	$0.25	4–8%
Prop Alert	Player prop approaching its line	$0.25	4–8%
Position Alert	Prediction market position significant move	$0.20	3–7%
Foul Trouble	Key starter picks up 4th foul	$0.15	2–6%
Follow Alert	Notable moment for a followed team/player	$0.10	2–4%

CTR ranges are based on product design targets. Realized rates will vary by creative quality and audience composition. Historical aggregate data will populate as campaigns run.

Integration paths

MCP Server

For AI agents

Claude, GPT-4o, Gemini, and any MCP-compatible agent can buy inventory directly.

npm install -g norma-ads-mcp

Claude Desktop config

{
  "mcpServers": {
    "norma-ads": {
      "command": "norma-ads-mcp",
      "env": {
        "NORMA_API_KEY": "your_api_key"
      }
    }
  }
}

REST API

For custom integrations

Full programmatic control for DSP integrations and custom buyers.

curl "https://api.getnorma.app/api/ads/moment-types" \
  -H "Authorization: Bearer {token}"

Full API Reference →

AdCP / AAMP

For agentic platforms

AdCP-compatible discovery manifest. AAMP seller registration in progress.

# Discovery endpoint
GET /adagents.json
GET /.well-known/adagents.json

View adagents.json →

Get your first campaign running in 5 minutes

All commands are real. Copy-paste and substitute your credentials.

Register for an API account

Generate OAuth credentials

Create a client in Settings → API Access. Save the client_secret — it's shown only once.

Get an access token

curl -X POST https://api.getnorma.app/api/auth/token \
  -H "Content-Type: application/x-www-form-urlencoded" \
  -d "grant_type=client_credentials&client_id=YOUR_CLIENT_ID&client_secret=YOUR_SECRET&scope=campaigns:read campaigns:write reporting:read"

Fetch moment types

curl "https://api.getnorma.app/api/ads/moment-types"
# Returns floor CPMs and CTR ranges for all 11 moment types — no auth required

Create a campaign

curl -X POST https://api.getnorma.app/api/ads/campaigns \
  -H "Authorization: Bearer {token}" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "March Madness Push",
    "moment_types": ["bet_resolved", "overtime"],
    "sports": ["ncaa_basketball"],
    "bid_cpm_usd": 0.80,
    "daily_budget_usd": 50.00,
    "total_budget_usd": 500.00,
    "start_date": "2025-03-15",
    "creative": {
      "headline": "Your bet just went live",
      "body": "Check the line before the final buzzer.",
      "icon_url": "https://cdn.example.com/logo.png",
      "action_url": "https://app.example.com/promo",
      "cta_text": "Open App"
    }
  }'

Pull performance after 24 hours

curl "https://api.getnorma.app/api/ads/reporting/campaigns/CAMPAIGN_ID?start_date=2025-03-15&end_date=2025-03-16" \
  -H "Authorization: Bearer {token}"

Performance benchmarks

Live data — populating as campaigns run

Aggregate CTR and CPA data by moment type will appear here as campaigns accumulate volume. The CTR ranges shown in the inventory table above reflect product design targets based on the intent signal model — users who receive a notification have an active financial stake in the triggering event.

For comparison: the industry average CTR for mobile app install ads is 0.5–1.0% (Facebook/Meta, 2024). NORMA's moment-triggered model targets 12–18% on the highest-intent moments (Bet Resolved, Overtime) by delivering at the exact second the user's financial outcome is being decided.

FAQ for platform integrators

Is this OpenRTB-compatible?▼

Not currently. NORMA uses its own REST API with a second-price Vickrey auction model. OpenRTB integration is on the roadmap for Q3 2025. If you need OpenRTB, contact ads@getnorma.app — we can discuss a DSP adapter.

How do I verify NORMA is an authorized seller in AAMP?▼

NORMA is registered in the IAB AAMP seller registry. Check getnorma.app/adagents.json for the agent discovery manifest. We also serve seller-domain verification at /.well-known/openapi.json.

What attribution partners are supported?▼

AppsFlyer, Adjust, Singular, and custom postback URLs via the GET /api/ads/postback endpoint. Pass your postback URL in the campaign's postback_url field. Conversions are attributed within a 7-day click window.

Can I use frequency capping?▼

Not via the API today. NORMA enforces platform-level frequency limits per user (max 5 alerts per game, 10 per hour) as a user experience requirement. Advertiser-controlled frequency capping is planned for v2.

What is the minimum campaign budget?▼

Minimum total budget is $10.00. Minimum daily budget is $5.00. There is no minimum contract — campaigns run pay-as-you-go until the total budget is exhausted or the end date is reached.

Ready to connect?

Talk to us about DSP integration, volume pricing, or custom moment types.

ads@getnorma.app|Schedule a demo|API Reference →

The only ad inventory tied to a user's active financial stake in a live game.