Watch at the Perfect Moment.
NORMA monitors every live game and tells you exactly when to tune in — based on your wagers, your predictions, and the teams you follow. No more staring at screens waiting for something to happen. NORMA watches so you don't have to.
iPhone & iPad. Free to download.
How NORMA Works
Three steps. Then go live your life.
Connect Your Interests
Link your DraftKings, FanDuel, Kalshi, or Polymarket accounts. Follow your favorite teams and players.
Live Your Life
You don't need to watch every minute. Go about your day while NORMA monitors every game in real time.
Tune In at the Perfect Moment
Get a push notification when your bet is covering, the spread is shifting, or your team's game goes to overtime.
See NORMA in Action
Watch how NORMA delivers the perfect moment — from bet placement to buzzer-beater notification.
Your Spread Is Live
See how NORMA alerts you when your bet line is being crossed in real time.
Overtime. You Need to Watch.
A game you wagered on goes to OT. NORMA gets you there instantly.
From Couch to Cash
How a Kalshi prediction holder gets the perfect tune-in moment.
The Full Experience
End-to-end: connect, wager, wait, get notified, tune in, win.
10 Moment Types. Zero Noise.
Every notification is scored and ranked by relevance to you. No spam, no box scores, no generic updates. Only moments that matter to your money and your teams.
For Advertisers
NORMA Captures Intent
for Live Sports.
NORMA monetizes something the dominant ad platforms cannot: the exact moment a fan suddenly cares. Incumbents like Google, Meta Platforms, and The Trade Desk optimize for reach, targeting, and historical behavior, but they largely miss real-time intent inside live sports. NORMA sits directly in that gap.
By combining live game data, streaming access, and a user's existing wagers, NORMA identifies when attention spikes — a comeback, a milestone, a bet on the line — and turns that moment into premium advertising inventory. Brands are not buying impressions; they are buying certainty that a viewer is about to tune in and act.
The companies that benefit most are those whose revenue depends on that moment: sportsbooks like DraftKings and FanDuel, streamers such as YouTube TV, Amazon Prime Video, and Peacock, and commerce platforms like Fanatics that monetize fan emotion immediately after outcomes occur.
NORMA becomes the decision layer that routes viewers, wagers, and spending at the precise second value is highest. Just as search captured intent for the web, NORMA captures intent for live sports — positioning it to build a marketplace measured in billions rather than impressions.
The Self-Serve Advertising Platform
Create campaigns, set targeting, manage bids, and track performance — all from your browser.
Intent-Based Targeting
Target users who hold active wagers, prediction positions, or team loyalties. Not demographics — actual financial interest in the outcome.
Second-Price Auction
Vickrey auction mechanics. You only pay the minimum needed to win each impression. Transparent floor prices by moment type.
Privacy by Architecture
Advertisers never see individual user data. All targeting is cohort-based. All reporting is aggregate. Users can opt out entirely.
AI Creative Optimization
Upload multiple creative variants. Thompson Sampling automatically shifts traffic to the highest-performing variant.
Auto-Bidding & Pacing
Set a target CPA and let NORMA adjust bids in real time. Daily budget pacing prevents overspend during high-traffic windows.
Sportsbook Deep Links
Game-contextual deep links take users from alert straight into DraftKings, FanDuel, BetMGM, or ESPN BET with the right game loaded.