Your brand lives inside the alert that makes someone grab their phone. Not beside it. Not after it. Inside it. That's why CTRs run 10-50x higher than display.
Every viewer has money on the line. A spread covering, a prop hitting, a prediction resolving. They don't just see your ad. They act on it.
Bid on overtime moments, bet resolutions, spread crossings, or close games. Higher-intent moments cost more and convert more.
Second-price auction: you only pay the minimum needed to win. Floor prices start at $0.10. Average CPAs run 3-5x lower than social ads.
Upload multiple variants. NORMA's Thompson Sampling engine shifts traffic to the top converter automatically. No manual A/B test management.
No individual user data exposed. All targeting is cohort-based, all reporting is aggregate. Built for the post-IDFA world.
Floor prices reflect base rates. Dynamic premiums apply during tournament games, weekends, and simultaneous live events.
A fan's bet is covering, their team hits overtime, or a prediction is about to resolve. NORMA detects the moment in real time.
NORMA finds all campaigns targeting this moment type, sport, and audience segment. Budget-paced, frequency-capped, brand-safe.
Bids below the moment's floor price are filtered out. Higher-intent moments have higher floors. Maximizes quality for both sides.
Highest bid wins but only pays the second highest bid plus $0.01. Bid your true value. The system protects you from overpaying.
The highest bid wins, but only pays the second-highest bid plus one cent. Bid your true value — the auction mechanics protect you from overpaying. This is the same model used by Google Ads and The Trade Desk.
Upload multiple variants. NORMA uses Beta distribution sampling to allocate traffic, locking to the statistical winner after 100 impressions per variant.
Set a target cost-per-action and NORMA adjusts your bids every 30 minutes based on real conversion data. Stay on target without constant monitoring.
Hourly pacing distributes spend evenly across each day's games. Daily caps prevent blowing your budget during a single high-traffic window.
Floor prices automatically increase during high-demand windows: March Madness (1.5x), overtime late in a close game (1.5x), simultaneous games > 10 (1.3x).
NORMA tracks per-user ad exposure using exponential decay scoring. Users who've seen 6+ ads in 24 hours are automatically excluded to protect your brand CTR.
See predicted inventory per moment type before you launch. Plan campaigns around live schedules with Bayesian-grounded confidence intervals.
Track which impressions drive wager placements. Configurable attribution windows and postback URLs. 30-minute conversion window with honest inferred vs app-verified labeling.
Your brand colors, your logo, your deep link. "Bet Now on DraftKings" rendered natively in the notification card — taking users directly into your app with the right game pre-loaded.
5-step guided setup: basics, targeting, bidding, creatives, review. Launch your first campaign in under 10 minutes.
Impressions, CTR, CPA, and spend updated every 15 minutes. No day-old reports.
Set bids per moment type with floor price indicators and win rate tracking. Know where you stand.
Upload variants, see which performs best via Thompson Sampling, auto-optimize. No manual management.
7-day supply forecast by moment type per sport. Plan campaigns around live schedules with confidence intervals.
Closed-loop attribution with 30-minute window. App-verified vs inferred conversions labeled honestly.