NORMA Advertising Marketplace
NORMA's Perfect Moment Engine identifies the precise instant a live game becomes emotionally critical to each fan — based on their real wagers, prediction positions, and team loyalties. Your brand appears right there.
Traditional sports ads buy impressions against pageviews, pre-rolls, or banner placements. NORMA sells access to the moment a fan's attention peaks — when their money is on the line, their team is in overtime, or their prediction is about to resolve.
Target users based on what they've wagered, predicted, and followed — not their age or location. A user with $500 on Duke -3.5 is more valuable than 10,000 random impressions.
Choose exactly which moments trigger your ad: overtime, close games, bet resolutions, spread crossings. 10 distinct moment types, each with different floor prices and engagement profiles.
Your brand appears in the push notification that brings the fan back to the game. Not a banner they scroll past — the alert that makes them grab their phone.
Vickrey auction mechanics mean you only pay the minimum needed to win each impression. Bid your true value; the system ensures you never overpay.
You never see individual user data. All targeting is cohort-based. All reporting is aggregate. Users can opt out entirely. Built for the post-IDFA world.
Create campaigns, set targeting, manage bids, upload creatives, and track performance — all from your browser. No sales calls required to get started.
Each moment type represents a different level of fan engagement. Higher-intent moments command higher floor prices — and deliver higher conversion rates.
| Moment Type | Description | Floor Price | Typical CTR |
|---|---|---|---|
| Bet Resolved | User's wager just settled — win or lose | $0.50 | 12-18% |
| Overtime | Game goes to extra time — peak adrenaline | $0.40 | 10-15% |
| Close Game | Within 6 points, final 5 minutes | $0.35 | 8-14% |
| Spread Alert | User's spread line is being crossed | $0.30 | 8-12% |
| Moneyline Alert | Moneyline outcome flipping | $0.30 | 7-11% |
| Total Alert | Over/under pace changing | $0.25 | 6-10% |
| Prop Alert | Player prop stat line in play | $0.25 | 6-9% |
| Position Alert | Prediction market position at risk | $0.20 | 5-8% |
| Foul Trouble | Key starter picks up 4th foul | $0.15 | 4-7% |
| Follow Alert | Team follower — no financial stake | $0.10 | 3-5% |
Floor prices reflect base rates. Dynamic premiums apply during high-traffic windows (tournament games, weekends, simultaneous live games).
Every time NORMA fires a push notification, a real-time auction determines which advertiser's sponsorship appears alongside it.
The Perfect Moment Engine detects a significant game event for a user.
All campaigns matching the moment type, segment, and game are gathered.
Bids below the moment type's floor price (with dynamic premium) are filtered out.
Highest bid wins. Pays only the second-highest bid + $0.01 (or the floor, whichever is higher).
NORMA's ad engine continuously optimizes your campaigns without manual tuning.
Upload multiple creative variants. NORMA uses Thompson Sampling to automatically shift traffic to the highest-performing variant — no manual analysis needed.
Set a target CPA and let NORMA adjust your bids every 30 minutes based on observed conversion rates. Stay within your target without constant monitoring.
Daily budget caps prevent blowing your entire budget in one high-traffic window. Hourly pacing distributes spend evenly across each day's games.
NORMA tracks per-user ad fatigue and automatically withholds your sponsorship when a user has seen too many ads recently. Protects your brand and CTR.
If you're a sportsbook, NORMA offers game-contextual deep links that take users from a live-game alert straight into your app with the right game pre-loaded.
Affiliate attribution — Track which impressions drive wager placements. Configurable attribution windows and postback URLs.
Branded CTAs — Your brand colors, your logo, your deep link. "Bet Now on DraftKings" rendered natively in the alert card.
Everything you need to launch, manage, and optimize campaigns — in one dashboard.
5-step guided setup: basics, targeting, bidding, creatives, review.
Impressions, CTR, CPA, and spend updated every 15 minutes.
Set bids per moment type with floor price indicators and win rate tracking.
Upload variants, see which performs best, auto-optimize.
7-day supply forecast by moment type. Plan campaigns around live schedules.
Compare performance across campaigns. Engagement funnel visualization.
Create your free advertiser account. Set up your first campaign in minutes. No minimum spend required.