NORMA Advertising
NORMA doesn't interrupt attention. It creates it. Your brand appears inside the push notification that brings a fan back to a live game. Not a banner. Not a pre-roll. The moment itself.
Banners and pre-rolls fight for attention that's already somewhere else. NORMA owns the push notification that creates the viewer. Your ad is the reason a fan picks up their phone, not the thing they skip past.
Your brand lives inside the alert that makes someone grab their phone. Not beside it, not after it. Inside it. That's why CTRs run 10-50x higher than display.
Every viewer has money on the line. A spread covering, a prop hitting, a prediction resolving. They don't just see your ad. They act on it.
Bid on overtime moments, bet resolutions, spread crossings, or close games. Higher-intent moments cost more and convert more. You choose where your budget goes.
You only pay the minimum needed to win each impression. Floor prices start at $0.10. Average CPAs run 3-5x lower than social ads for sportsbook install campaigns.
Upload multiple variants. NORMA automatically shifts traffic to the one that converts best. No manual A/B test management. Just upload and let it run.
No individual user data exposed. All targeting is cohort-based, all reporting is aggregate. Built for the post-IDFA world. Users can opt out entirely.
Each moment type represents a different level of fan engagement. Higher-intent moments command higher floor prices and deliver higher conversion rates.
| Moment Type | Description | Floor Price | Typical CTR |
|---|---|---|---|
| Bet Resolved | User's wager just settled, win or lose | $0.50 | 12-18% |
| Prediction Resolved | Prediction market position just resolved | $0.60 | 14-20% |
| Overtime | Game goes to extra time, peak adrenaline | $0.40 | 10-15% |
| Close Game | Within 6 points, final 5 minutes | $0.35 | 8-14% |
| Spread Alert | User's spread line is being crossed | $0.30 | 8-12% |
| Moneyline Alert | Moneyline outcome flipping | $0.30 | 7-11% |
| Total Alert | Over/under pace changing | $0.25 | 6-10% |
| Prop Alert | Player prop stat line in play | $0.25 | 6-9% |
| Position Alert | Prediction market position at risk | $0.20 | 5-8% |
| Foul Trouble | Key starter picks up 4th foul | $0.15 | 4-7% |
| Follow Alert | Team follower with no financial stake | $0.10 | 3-5% |
Floor prices reflect base rates. Dynamic premiums apply during high-traffic windows (tournament games, weekends, simultaneous live games).
Every push notification triggers a real-time auction. The winning ad appears inside the alert, and you never pay more than one cent above the next highest bid.
A fan's bet is covering, their team hits overtime, or a prediction is about to resolve.
NORMA finds all campaigns targeting this moment type, sport, and audience segment.
Bids below the moment's floor price are filtered out. Higher-intent moments have higher floors.
Highest bid wins but only pays the second highest bid plus $0.01. Bid your true value. The system protects you from overpaying.
NORMA's engine continuously optimizes your campaigns so you don't have to.
Upload multiple variants. NORMA automatically shifts traffic to the one with the highest CTR. Most campaigns find a winner within the first 200 impressions.
Set a target cost-per-action and NORMA adjusts your bids every 30 minutes based on real conversion data. Stay on target without constant monitoring.
Daily caps prevent blowing your budget during one high-traffic window. Hourly pacing distributes spend evenly across each day's games.
NORMA recommends floor-beating bids based on historical win rates for each moment type. See exactly where your bid sits relative to the competitive field.
NORMA tracks per-user ad exposure and automatically withholds your ad when a user has seen too many recently. Protects your brand and your CTR.
If you're a sportsbook, NORMA offers game-contextual deep links that take users from a live-game alert straight into your app with the right game pre-loaded.
Affiliate attribution: Track which impressions drive wager placements. Configurable attribution windows and postback URLs.
Branded CTAs: Your brand colors, your logo, your deep link. "Bet Now on DraftKings" rendered natively in the alert card.
Launch, manage, and optimize campaigns in one dashboard. No sales calls required.
5-step guided setup: basics, targeting, bidding, creatives, review.
Impressions, CTR, CPA, and spend updated every 15 minutes.
Set bids per moment type with floor price indicators and win rate tracking.
Upload variants, see which performs best, auto-optimize.
7-day supply forecast by moment type. Plan campaigns around live schedules.
Compare performance across campaigns. Engagement funnel visualization.
Create your free advertiser account. Set up your first campaign in minutes. No minimum spend required.